Our Mission: To serve as the premier community resource for improving the vision health of First Coast children and adults through screening, referral, and education. 

Vision Is Priceless (VIP) was founded in Jacksonville, FL as a non-profit organization in 1996 to fill the need in the community for vision screenings. Screenings help identify problems as early as possible for those at risk for eye disease. When screenings detect potential problems, clients are referred to their eye care professionals for proper treatment.

For the uninsured and underserved in our community, Vision Is Priceless also provides access to vision care that includes eye exams, prescription glasses, and specialty care.

Vision Is Priceless serves Duval, Clay, St. Johns, Nassau, and Baker Counties.

Company Highlights

• Provides vision screenings for over 36,000 children and 3,000 adults annually

• Provides access to vision care for over 650 uninsured and underserved individuals annually

• Supported by over 90 eye care professionals

• Funded by individual donations, grants, and fundraising events